| 000 | 01349 a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c54979 _d54979 |
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| 020 | _a9780062337382 | ||
| 082 |
_a745.4 _bBRO |
||
| 100 |
_aBrown, Tim _94752 |
||
| 245 | _aChange by design : how design thinking transforms organizations and inspires innovation | ||
| 260 |
_aNew York _bHarper Collins Pub. _c2009 |
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| 300 | _aviii,264,iip. | ||
| 505 | _aCONTENS INTRODUCTION : THE POWER OF DESIGN THINKING 1 PART 1 WHAT IS DESIGN THINKING ? 1. Getting under your skin, or, How design thinking is about more than style 13 2. Converting need into demand, or, Putting people first 39 3. A mental matrix, or, "These people have no process!" 63 4. Building to think, or, The power of prototyping 87 5. Returning to the surface, or, The design of experiences 109 6. Spreading the message, or, The importance of storytelling 129 PART 2 WHERE DO WE GO FROM HERE? 7. Design thinking meets the corporation, or, Teaching to fish 155 8. The new social contract, or, We're all in this together 177 9. Design activism, or, Inspiring solutions with global potential 203 10. Designing tomorrow—today 227 Acknowledgements 243 IDEO Project Case Studies 247 Index 253 | ||
| 600 | _961835 | ||
| 700 |
_aKatz, Barry _961880 |
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| 890 | _aUSA | ||
| 891 | _aFA | ||
| 942 | _2ddc | ||