000			01887nam a2200169Ia 4500
999			_c54875 _d54875
008			180822s9999||||xx |||||||||||||| ||und||
082			_aB TH-0739 _bMEH
100			_aMehta, Manan (UC2213) _961390
245		0	_aComparison of marketing strategies adopted by real estate developers (Also available on CD)
260			_c2018
300			_aa,vii,36p.,CD-ROM
505			_aCONTENTS ACKNOWLEDGEMENT ii ABSTRACT iii ABBREVIATIONS vii 1. INTRODUCTION 1 1.1 NEED FOR THE STUDY 1 1.2 OBJECTIVES 1 1.3 SCOPE OF THE STUDY 2 1.4 RESEARCH DESIGN 2 1.4.1 Primary Data 2 1.4.2 Secondary Data 2 2. LITERATURE 3 2.1 Real Estate 3 2.2 Real Estate Market of India 3 2.3 Marketing – Real Estate’s Perspective 4 2.3.1 The Real Estate Market System 5 2.3.2 What is a Marketing Strategy? 5 2.4 The Need 6 2.4.1 Case 1: Ahmedabad 6 2.4.2 Case 2: Mumbai 7 2.4.3 Establishing the target market 9 2.4.4 Customers v/s Influencers 10 2.5 The Supply 10 3. DATA COLLECTION AND ANALYSIS 12 3.1 Methodology of Data Collection 12 3.2 Calculation of Sample Size 13 3.3 Case Studies 13 3.4 Questionnaire Responses 14 3.4.1 Affordable Housing Sector (Developer Interview Responses) 14 3.4.2 Affordable Housing Survey (Consumer Affordability) 16 3.4.3 HIG/HNI Housing Sector (Developer Interview Responses) 17 3.4.4 HIG/HNI Housing Sector (Consumer Perception Survey) 19 3.5 Methodology of Analysis 22 3.6 Analysis 23 3.6.1 Affordable Housing Sector – Analysis 23 3.6.2 HIG/HNI Housing Sector – Analysis 25 3.6.3 Unsold Inventories: Findings 28 3.7 Government Inputs 29 4. CONCLUSION/INFERENCES 30 4.1 Proposition of Marketing Campaign 30 4.2 Conclusion 32 REFERENCES 33 ANNEXURE 34 Questionnaire 1: CONSUMER SURVEY 34 Questionnaire 2: DEVELOPER INTERVIEW 35
700			_aShah, Anish (Guide) _961505
890			_aIndia
891			_a2013 Batch
891			_aFT-UG