000			01302nam a2200157Ia 4500
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082			_aA TH-1125 _bLAV
100			_aLavsi, Mansi
245		0	_aUnderstanding the contribution of store space planning on customer behaviour creating an optimal experience (Also available on CD)
260			_c2013
300			_av,117p.,CD-ROM
505			_aCONTENT Introduction Aim Objectives Need for study Methodology Scope and Limitations 1. BRANDING 1.1. Creation of a Brand 1.2. Brand Identity 1.3. Brand Positioning 1.4. Cult Brands 2. HISTORY 2.1. Retailing 2.1.1. World History 2.1.2. Retailing in India 2.1.3. Retailing in Ahmedabad 2.2. Consumer India 3. THE CONSUMER 3.1. Based on Socio-Economic Class 3.2. Based on Perception 3.3. Based on Culture 3.3.1. The Indian Consumer 4. THE RETAIL ENVIRONMENT 4.1. Planning 4.1.1. Layout 4.1.2 Zoning 4.1.3. Types of Layouts 4.1.4. Circulation 4.2. Creating Spaces 4.2.1. Design Elements 4.2.2. Importance of Change 4.3. Visual Merchandising and Display 4.3.1. Store fronts 4.3.2. Display Settings 5. CASE STUDIES 5.1. The Raymond Shop, C.G Road 5.2. Zaveri and Co., C.G Road 5.3. BoConcept, Gulbai Tekra 6. CONCLUSION 7. BIBLIOGRAPHY
700			_aShah, Niraj (Guide)
891			_a2007 Batch
891			_aFA-UG
999			_c50498 _d50498