000 01545 a2200169 4500
999 _c49349
_d49349
020 _a9788120329911
082 _a001.42
_bTAY
100 _aTaylor, Bill & Others
_961124
245 _aResearch methodology : a guide for researchers in management and social sciences
260 _aNew Delhi
_bPHI Learning Private Ltd.
_c2016
300 _axi,227p.
505 _aCONTENTS Preface ix Acknowledgements xi 1. An Overview of Research Methodology 1-11 2. Setting up a Research Project 12-23 3. Case Studies as a Methodological Strategy 24-36 4. Surveys as a Methodological Strategy 37-53 5. Experiments as a Methodological Strategy 54-64 6. Action Research as a Methodological Strategy 65-74 7. Interview Methods 75-86 8. The Use of Questionnaires 87-100 9. Observational Methods 101-113 10. Documentary Sources 114-125 11. The Concept of Level of Measurement 126-134 12. Methodology of Analysing Quantitative Data 135-156 13. Methodology of Analysing Qualitative Data 157-170 14. Writing About Research 171-183 Appendixes - A. Basic Statistical Measures 185-189 B. Significance Tests for Use with an Experimental Strategy 190-194 C. Testing Hypotheses about the Shape of Distribution 195-199 D. Factor Analysis in Constructing a Likert Scale 200-208 E. Analysis of Variance 209-213 F. Basic Elements of Sampling Theory 214-220 Index 221-227
600 _959995
890 _aIndia
891 _aFM
942 _2ddc