000			02566 a2200169 4500
020			_a9781616896249
082			_a745.201 _bBIE
100			_aBierut, Michael _958839
245			_aNow you see it and other essays on design
260			_bPrinceton Architectural Press _aNew York _c2018
300			_a240p.
505			_aCONTENTS Preface 9 From drawing board to desktop 13 Learning to draw with Jon Gnagy 16 This is my process 20 Donal McLaughlin's Little Button 24 New house 27 The figure/ground relationship 30 What's that crashing sound, or Eisenman in Cincinnati 33 Cheap music and commercial art 38 Style: An inventory 41 Thirteen ways of looking at typeface 46 Invasion of the neutered sprites 51 Fear of color 54 Flat, simple, and funny: The world of Charley Harper 57 The it factor 60 Helmut Krone, Period 64 Pitch perfect 68 Jerry Della Femina and the cult of advertising personality 74 The four lessons of Lou Dorfsman 80 That elusive silver bullet 85 Would it kill you to smile? 88 You're so intelligent 91 There is no why 94 The graphic glass ceiling 97 What Lella knew 100 Speech, speech 103 Vinyl fetish 107 Now you see it 110 I love the '80s 114 Battle hymn of the tiger mentor, or why modernist designers are superior 118 Will the real Ernst Bettler please stand up? 122 Our little secret 125 Alan Fletcher: Living by design 128 Fitting 131 The faux ball game 134 The smartest logo in the room 138 Everything I know about design I learned from the Sopranos 143 When in Helvetica 146 Designing through a recession 150 When design gets in the way 154 How to be ugly 157 Five ways to design for a cause 161 Designing Obama 164 Graphic design criticism as a spectator sport 167 Spoiler alert! or happy Father's Day 178 My handicap 181 Positively Michael Patrick Cronan 184 The poster that launched a movement (or not) 187 The typeface of truth 190 Seven things designers can learn from stand-up comics 193 As long as it's fun 197 Not diving but swimming 203 The School of Massimo 208 I'm with her 211 Interview with Peter Merholz 220
600			_959539
890			_aUSA
891			_aGeneral
942			_2ddc
999			_c49159 _d49159