000			02280 a2200181 4500
999			_c49120 _d49120
020			_a9789386873286
082			_a658.4033 _bKEA
100			_aKeat, Paul G. & Others _960247
245			_aManagerial economics : economics tools for today's decision makers
250			_aEd.7
260			_aNoida _bPearson Education _c2018
300			_axxvi,601,ivp.
505			_aCONTENTS Preface xix About the Authors xxv Chapter 1. Introduction 1 Chapter 2. The firm and Its Goals 20 Chapter 3 Supply and Demand 40 Appendix 3A. The Mathematics of Supply and Demand 67 Chapter 4. Demand Elasticity 70 Appendix 4. Applications of Supply and Demand 104 Chapter 5. Demand Estimation and Forecasting 118 Appendix 5A The Demand for white Zinfandel in Los Angeles 171 Appendix 5B. Understanding Consumer Behavior Through Testing 179 Chapter 6. The Theory and Estimation of Production 184 Appendix 6A. The Production of Services 224 Appendix 6B. The Multiple-Input Case 235 Appendix 6C. Expressing the Production Function with the Use of Calculus 246 Chapter 7. The Theory and Estimation of Cost 252 Appendix 7A. A Mathematical Restatement of the Short-Run Cost Function 295 Appendix 7B. The Estimation of Cost 299 Appendix 7C. Interview with a Supply Chain Management Executive 310 Chapter 8. Pricing and Output Decisions: Perfect Competition and Monopoly 314 Appendix 8A. The Use of Calculus in Pricing and Output Decisions 346 Appendix 8B. Break-Even Analysis (Volume-Cost-Profit) 348 Chapter 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly 362 Chapter 10. Special Pricing Practices 393 Chapter 11. Game Theory and Asymmetric Information 437 Chapter 12. Capital Budgeting and Risk 467 Appendix 12A. The Value of a Corporation 513 Chapter 13. The Multinational Corporation and Globalization 515 Chapter 14. Government and Industry: Challenges and Opportunities for Today’s Manager 539 Chapter 15. Managerial Economics in Action 565 Appendix A. Statistical and Financial Tables 581 Index 597
600			_939296
890			_aIndia
891			_aGeneral
942			_2ddc