000			02379 a2200169 4500
020			_a9780815370512
082			_a720.1 _bPAR
100			_aParikh, Avani _925688
245			_aChoice architecture : a new approach to behavior, design, and wellness
260			_bRoutledge _c2018 _aNew York
300			_axiv,116p.
505			_aCONTENTS List offigures ix Acknowledgmentsxxxxxi Prefacexii 1. The Inescapable Architecture of Everyday Life 1 2. A Framework for Architectural Interpretation 4 Rational Persons 6 Architects and,Designers 7 Looking a Little More Closely at What Happens Inside Phil 9 Abstracting From Phil : The Elements of Choice Theory 13 Extending this Model to the Community 22 The Architectural Problem 23 Phil Can Sometimes be Inconsistently Rational 24 How Tom :S Irrationality can Sometimes Help Him 30 The Architectural Problem Revisited 36 3. Rational and Irrational Behavior39 Back to Consistent Rationality 39 Anchoring 46 Availability 51 The Cost of Zero Cost 58 Nonlinearity 62 Representativeness 68 Framing 72 Reference Point Shifts 78 A Overview of the Architectural Problem 87 4. Reflecting on Choice Architecture 93 Architecture is not a tree 93 The Structure of Architectural Experience 101 A Few Cautionary Remarks 104 Uncertainty 105 Utility and Meanings 106 The Inescapable Architecture of Everyday Life 109 Bibliography 111 Index 113 Contents List offigures ix Acknowledgmentsxxxxxi Prefacexii 1The Inescapable Architecture of Everyday Life 1 2A Framework for Architectural Interpretation 4 2.1 Rational Persons 6 2.2 Architects and,Designers 7 2.3 Looking a Little More Closely at What Happens Inside Phil 9 Abstracting From Phil : The Elements of Choice Theory 13 Extending this Model to the Community 22 The Architectural Problem 23 7 Phil Can Sometimes be Inconsistently Rational 24 How Tom :S Irrationality can Sometimes Help Him 30 The Architectural Problem Revisited 36 Rational and Irrational Behavior39 Back to Consistent Rationality 39 Anchoring 46 Availability 51 The Cost of Zero Cost 58 Nonlinearity 62 Representativeness 68 Framing 72 \ )
700			_aParikh, Prashant _960468
890			_aUSA
891			_aFA
942			_2ddc
999			_c47257 _d47257