000			02834 a2200169 4500
020			_a9780500518267
082			_a741.6 _bBIE
100			_aBierut, Michael _958839
245			_aHow to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
260			_aLandon _bThames and Hudson _c2015
300			_a320p.
505			_aContents How to be a graphic designer in the middle of nowhere : an introduction 10 How to think with your hands : four decades of notebooks 16 How to destroy the world with graphic design : American Institute of Graphic Arts 36 How to have an idea : The International Design Center, New York 40 How to transcend style : American Center for Design 42 How to create identity without a logo : Brooklyn Academy of Music 44 How to invent a town that was always there : Celebration, Florida 52 How to work for free : Parallax Theater 60 How to raise a billion dollars : Princeton University 66 How to win a close game : New York Jets 70 How to be good : The Good Diner 80 How to run a marathon : the Architectural League of New York 86 How to avoid the obvious : Minnesota Children's Museum 100 How to avoid doomsday : Bulletin of the Atomic Scientists 106 How to be fashionably timeless : Saks Fifth Avenue 112 How to cross cultures : New York University Abu Dhabi 124 How to behave in church : the Cathedral Church of St.John the Divine 130 How to disorient an architect : Yale University School of Architecture 138 How to put a big sign on a glass building without blocking the view : the New York Times Building 154 How to make a museum mad : Museum of Arts and Design 164 How to judge a book : covers and jackets 172 How to make a mark : logotypes and symbols 178 How to squash a vote : the voting booth project 190 How to travel through time : Lever House 192 How to pack for a long flight : United Airlines 196 How to have fun with a brown cardboard box : Nuts.com 204 How to shut up and listen : New World Symphony 210 How to top the charts : Billboard 216 How to convince people : Ted 224 How to get where you want to be : New York City Department of Transportation 234 How to investigate a murder : a wilderness of error 246 How to be who you are : Mohawk Fine Papers 252 How to get the passion back : American Institute of Architects 258 How to make news : Charlie Rose 266 How to set a table : The restaurants of Bobby Flay 274 How to survive on an island : Governors Island 282 How to design two dozen logos at once : MIT Media Lab 292 How to save the world with graphic design : the Robin Hood Foundation's library initiative 306 Acknowledgments 318 Image credits 320
600			_958840
890			_aUK
891			_aGeneral
942			_2ddc
999			_c46367 _d46367