000			01156 a2200169 4500
020			_a9788126533671
082			_a658.4012 _bOST
100			_aOsterwalder, Alexander _948489
245			_aBusiness model generation : a handbook for visionaries, game changers, and challengers
260			_aNew Jersey _bJohn Wiley and Sons _c2010
300			_a278p.
505			_aCONTENS 1 Canvas 1 Definition of a Business Model 14 The 9 Building Blocks 16 The Business Model Canvas 44 2 Patterns Unbundling Business Models 56 The Long Tail 66 Multi-Sided Platforms 76 FREE as a Business Model 88 Open Business Models 108 3 Design Customer Insights 126 Ideation 134 Visual Thinking 146 Prototyping 160 Storytelling 170 Scenarios 180 4 Strategy Business Model Environment 200 Evaluating Business Models 212 Business Model Perspective on Blue Ocean Strategy 226 Managing Multiple Business Models 232 5 Process Business Model Design Process 244 Outlook Outlook 262 Afterword Where did this book come from? 274 References 276
700			_aPigneur, Yves _948502
890			_aIndia
891			_aFM
942			_2ddc
999			_c43904 _d43904