000 01361 a2200169 4500
020 _a9780324585940
082 _a658.04
_bPEN
100 _aPeng, Mike W.
_947058
245 _aGlobal business
260 _bCengage learning
_c2011
_aNew Delhi
300 _axvii,544,ip.
505 _aCONTENTS Part 1 Laying Foundations 1 Chapter 1 Globalizing Business 2 Chapter 2 Understanding Politics, Laws, and Economics 28 Chapter 3 Emphasizing Cultures, Ethics, and Norms 54 Chapter 4 Leveraging Capabilities Globally 86 Part 2 Acquiring Tools 109 Chapter 5 Trading Across Borders 110 Chapter 6 Investing Abroad Directly 142 Chapter 7 Dealing with Foreign Exchange 170 Chapter 8 Global and Regional Integration 198 Part 3 Strategizing around the Globe 229 Chapter 9 Entering Foreign Markets 230 Chapter 10 Entrepreneurial Firm 256 Chapter 11 Alliances and Acquisitions 280 Chapter 12 Managing Competitive Dynamics 310 Chapter 13 Strategy and Structure 334 Part 4 Building Functional Excellence 361 Chapter 14 Human Resource Management 362 Chapter 15 Marketing and Supply Chain Management 388 Chapter 16 Governing the Corporation 414 Chapter 17 Corporate Social Responsibility 440 Integrative Cases Glossary 517 Index 529 Credits 545
600 _951342
700 _aSrivastava, Deepak K.
_947059
890 _aIndia
942 _2ddc
999 _c43851
_d43851