000			03304 a2200181 4500
020			_a9788120341586
082			_a658.1511 _bCHA
100			_aChauhan, Ashok K. _951471
245			_aCases in management
260			_bPHI learning private limited _c2011 _aNew Delhi
300			_axx,376p.
505			_aCONTENTS Foreword by Dr. Ashok K. Chauhan xvii Preface xix PART A SAMSAD-MARKETING 1. Corporate Social Responsibility: A Case Study on Vodafone 3-18 LEELA VEDANTAM AND V. SESHAIAH SHASTHRI 2. Supply Chain Management: A Study of the Indian Food Processing Industry 19-26 AMIT KUMAR DWIVEDI, PUNIT KUMAR DWIVEDI AND NIVEDITA TEWARI 3. DRM or No DRM for Digital Music Lovers and Sellers 27-40 VIVEK PAUL, VANDANA SHARMA AND HIMANSHU CHOUDHARY 4. Aircel: Marketing Strategies of a New Player in the Telecom Market 41-56 CHHABI SINHA CHAVAN 5. The Creation of a Successful Brand: A Case of Indian Premier League 57-65 G.K. SlNHA 6. Corporate Governance in India: Transmission to Transformation 66-79 RAJESH KOTHARI AND NARENDRA SHARMA 7. Raymond's: The Incomplete Saga of 'The Complete Man' 80-89 BILAL MUSTAFA KHAN 8. Unified Access Gateway: Creating New Markets 90-103 ABHIRAJ ANAND, SUJIT KUMAR, MADHUKAR KUMAR 9. Reinventing the LG Brand: A Manifesto for Corporate Brand Management 104-125 BILAL MUSTAFA KHAN PART B PARISHAD-HR 10. Strategic Human Resource Management and Service Organizations: A Case Study 129-142 PRADEEP KAUTISH Leadership at All Levels: HR Role 143-147 S.A. UDAY KAILASH Bharat Sanchar Nigam Limited: The Case of an Underperformer 148-164 PAMELA CHAWLA AND VINAY CHOPRA Going Beyond Employee Engagement 165-173 ALKA GUPTA AND HEENA VERMA Assessing the Readiness of an Organization Towards Becoming a Learning Organization: A Case Study of Tata Motors 174-184 TANUSHREE BALUNI AND ANJU YADAV PART C MANTRANA-FINANCE Working Capital Management in Agriland Biotech: A Case Study 187-202 D. KUMARA CHARYULU AND AMIT KUMAR DwiVEDI Pre- and Post-Merger Valuation: A Case Study of Tata-Corus Merger Deal 203-226 SUMEET GUPTA AND NARENDRA SHARMA Evaluation of Share Prices of Ranbaxy Laboratories 227-241 SMITA KUNDU AND V.K. MITTAL 18. A Critique to Financial Exposures to Market Risks by the Indian Banking Industry: An Empirical Case Study of Profitability Measures in the Banking Industry 242-261 DEEPAK TANDON, NUSRAT JAHAN AND LAXMI JAKHAR Financial Lessons Learned Over a Period of Time in India 262-272 RAJESH ARORA PART D PRERNA-GENERAL MANAGEMENT NPA in Indian Banking Sector: A Case Study 275-289 GAURI MODWEL AND SONIA SINGH 21. Devotional Tourism: An Entrepreneurial Challenge 290-296 RAJEEV SHARMA AND NAVIN SHRIVASTAVA 22. Takeover Blues 297-315 PlERANGELO CERANA AND B.K. SRIVASTAVA 23. The Oil Journey: A Case Study on Entrepreneurship 316-324 R.K. MlTTAL AND MEENAKSHI GANDHI 24. Infosys Technologies: International Strategy and Global Meltdown 325-347 VIPUL KAUSHIK AND SURYANSH MANGUK 25. City Bus Service of Indore 348-365 RAM KUMAR DHURKARI AND N. KRISHNADAS List of Contributors 367-370 Index 371-376
600			_944435
700			_aJhajharia, Parul Ed. _947057
890			_aIndia
891			_aGRATIS
942			_2ddc
999			_c43847 _d43847