000			01259 a2200181 4500
020			_a9788131761045
082			_a001.42 _bSAU
100			_aSaunders, Mark & Others _947049
245			_aResearch methods for business students
250			_aEd.5
260			_bPearson Education _c2011 _aNew Delhi
300			_axxxi,2-614p.
505			_aCONTENTS How to use this book xvii Guided tour xxii Preface xxv Contributors xxvii Publisher's acknowledgements xxix The nature of business and management research and structure of this book 2 Formulating and clarifying the research topic 20 Critically reviewing the literature 58 Understanding research philosophies and approaches 106 Formulating the research design 136 Negotiating access and research ethics 168 Selecting samples 210 Using secondary data 256 Collecting primary data through observation 288 Collecting primary data using semi-structured, in-depth and group interviews 318 Collecting primary data using questionnaires 360 Analysing quantitative data 414 Analysing qualitative data 480 Writing and presenting your project report 526 Bibliography 561 Appendices 573 Glossary 587 Index 604
600			_950917
890			_aIndia
891			_aGRATIS
942			_2ddc
999			_c43838 _d43838