000			01316 a2200169 4500
020			_a9780230239777
082			_a307.760688 _bANH
100			_aAnholt, Simon _946114
245			_aPlaces identity, image and reputation
260			_aNew York _bPalgrave Macmillan _c2010
300			_aix,168p.
505			_aCONTENTS List of Figure and Tables ix Introduction 1 1 Images of Place: Is This About Marketing, or Isn't It? 9 2. On Image and Trust 20 3.National Identity: Cause or Effect? 31 4. Should Places Have Simple Images? 38 5. Sketches of National Image and Identity 48 Pakistan and Mexico 48 Kenya 49 Denmark 51 Italy 53 Israel 57 Switzerland 61 Latvia 64 America 68 Albania 73 Bilbao and Dubai 74 Asia 75 China 77 6.When Does Marketing Make Sense? 84 7.Pubhc Diplomacy and Place Branding: Where's the Link?94 8.'Brand Europe' - Where Next? 103 How the world sees Europe 105 Defining'brand Europe' 109 9.Public Sector, Private Sector 117 10.The Media and National Image 125 The national Media Centre 132 Bad press 133 The question of deserved reputation 136 Picking your battles 141 11.Is This About Me?' - The Critical Issue of Relevance 144 S12.ome Conclusions 157 Notes 161 Index 163
600			_941442
890			_aUSA
891			_aFM
942			_2ddc
999			_c42660 _d42660