000			01901 a2200157 4500
020			_a9780991406319
082			_a745.2 _bIDEO
100			_aIDEO.org _942450
245			_aField guide to human-centered design
260			_bDesign Kit _c2015 _aSan Francisco
300			_a192p.
505			_aCONTENTS Introduction 09 Mindsets 17 Creative Confidence 19 Make It 20 Learn from Failure 21 Empathy 22 Embrace Ambiguity 23 Optimism 24 Iterate, Iterate, Iterate 61 25 Methods 27 INSPIRATION 29 Frame Your Design Challenge 31 Create a Project Plan 34 Build a Team 35 Recruiting Tools 36 Secondary Research 37 Interview 39 Group Interview 42 Expert Interview 43 Define Your Audience 44 Conversation Starters 45 Extremes and Mainstreams 49 Immersion 52 Analogous Inspiration 53 Card Sort 57 Peers Observing Peers 60 Collage 61 Guided Tour 64 Draw It 65 Resource Flow 67 Case Study: Vroom 71 IDEATION Download Your Lear 77 Share Inspiring Stori 78 Top Five 79 Create Insight State 81 How Might We 85 Create Frameworks 89 Brainstrom 94 7 *+ Brainstorm Rules 95 Bundle Ideas 97 Get Visual 101 Mash-Ups 104 Design Principles 105 Create a Concept 108 Co-Creation Sessio' 109 Gut Check Determine What to 110 StoryPoard 113 Role Playing 118 Rapid Prototyping 119 Business Model 123 Get Feedback 126 Integrate Feedbac 127 Case Study: Asili 129 IMPLEMENTATION 133 Live Prototyping 135 Roadmap 136 Resource Assessment 137 Build Partnerships 140 Ways to Grow Framework 141 Staff Your Project 144 Funding Strategy 145 Pilot 146 Define Success 147 Keep Iterating 148 Create a Pitch 149 Sustainable Revenue 152 Monitor and Evaluate 153 Keep Getting Feedback 157 Case Study: Clean Team 159 Resources 163 Colophon 189
890			_aUSA
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