000			01329 a2200157 4500
020			_a9781847946249
082			_a158.1 _bDUH
100			_aDuhigg, Charles
245			_aPower of habit _bwhy we do what we do and how to change
260			_aLondon _bRandom House Books _c2013
300			_axx,371p.
500			_aCONTENT PROLOGUE The Habit Cure xi PART ONE The Habits of Individuals 1. THE HABIT LOOP How Habits Work 3 2. THE CRAVING BRAIN How to Create New Habits 3 1 3. THE GOLDEN RULE OF HABIT CHANGE Why Transformation Occurs 60 PART TWO The Habits of Successful Organizations 4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O'NEILL Which Habits Matter Most 97 5. STARBUCKS AND THE HABIT OF SUCCESS When Willpower Becomes Automatic 1 27 6. THE POWER OF A CRISIS How Leaders Create Habits Through Accident and Design 1 54 7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO When Companies Predict (and Manipulate) Habits 182 PART THREE The Habits of Societies 8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT How Movements Happen 215 9. THE NEUROLOGY OF FREE WILL Are We Responsible for Our Habits? 245 APPENDIX A Reader's Guide to Using These Ideas 275 Acknowledgments 287 A Note on Sources 291 Notes 293 Index 355
890			_aUnited Kingdom
891			_aGeneral
942			_2ddc
999			_c40166 _d40166