000			01368 a2200145 4500
020			_a9781600617997
082			_a745.4 _bHOL
100			_aHolston, David
245			_aStrategic designer _btools and techniques for managing the design Process
260			_c2011 _aOhio _bHow books
300			_axii,291,ip.
520			_aCONTENTS foreword Shawn M. McKinney x introduction THE NEW DESIGNER I New Skills for the Conceptual Economy chapter i MAGIC FOOTSTEPS AND WICKED PROBLEMS 17 An Overview of the Design Process chapter 2 A FRAMEWORK FOR GETTING THINGS DONE WELL 39 The Value of Process chapter 3 THE COLLABORATIVE DESIGNER 65 Creating a Strong Client-Designer Relationship chapter 4 DESIGNING IN CONTEXT 97 Empathic Design Through Research chapter 5 UNDERSTANDING THE BUSINESS III Linking Design and Business Chapter 6 UNDERSTANDING THE AUDIENCE 140 Designing for People chapter 7 WHAT'S THE BIG IDEA?176 Managing the Complexity of Concept Development chapter 8 MAKING STRATEGY VISIBLE206 Design Development chapter 9 DESIGN ACCOUNTflBILITY 230 Design in the Land of the Bottom Line chapter 10 PLANNING IN A TURBULENT ENVIRONMENT 251 Managing the Design Process chapter 11 REFINING YOUR PROCESS 273 Implementing Design Process ACKNOWLEDGEMENTS 284 INDEX. 286
890			_aIndia
942			_2ddc
999			_c39602 _d39602