000			03662 a2200181 4500
020			_a9781780673028
082			_a001.42 _bMIL
100			_aMilton, Alex _942793
245			_aResearch methods for product design
260			_c2013 _bLaurence King pub. ltd. _aLondon
300			_a192p.
505			_aCONTENTS 1 INTRODUCTION 8 WHAT IS PRODUCT DESIGN RESEARCH? What is research? 11 What is product design research? 11 Primary and secondary research 12 The iterative design research process 14 Summary of research methods 16 Product design process and methods 18 Analyzing research 19 Ethics 19 2 LOOKING Ethnography 21 Phot© and vide© diaries 24 Shadowing 26 A day in the life 27 Personal belongings 29 Future forecasting 30 Trend spotting 31 Scenarios 32 Product autopsy 33 Sketching 34 Case Study IDEO Havaianas Tote 38 Case Study Sense Worldwide 40 Tutorial How to conduct an ethnographic study 42 Tutorial How to conduct a day-in-the-life study 44 3 LEARNING Cultural probes 47 Competitor product analysis 49 literature reviews 50 Internet searches 51 Cultural comparisons 52 Role playing 53 Try it yourself 55 Mind mapping 56 Sampling 58 Case Study Bill Gaver's Cultural Probes 60 Case Study Adidas ClimaCool Trainer 62 Tutorial How to write a literature review 64 Tutorial How to create a great mind map 66 4 ASKING Questionnaire and Surveys 69 Focus and unfocus groups 70 User narration 71 Interviews 72 Be your customeif/client 73 Brand DNA analysis 74 Market and retail research 76 Image and mood boards 78 Perceptual mapping 80 Personas 81 Product collage 82 Extreme users 83 Case Study Hector Serrano and Victor Vina's netObjects 84 Case Study Seymourpowell, Axe/Lynx brand DNA 86 Case Study MJV Tecnologia e Inovacao SMA Coach 88 Tutorial How to write a great questionnaire 90 Tutorial How to conduct great interviews 92 5 MAKING 95 Sketch modelling 96 Mock-ups 98 Paper prototyping 100 Quick-andl-dirty prototype; 101 Experience prototyping 102 Appearance models 104 Empathy tools 106 Bodystorming 107 Rapid prototyping 107 Case Study Dyson vacuum cleaners 110 Case Study 0X0 Good Grips kitchen utensils 112 Case Study Pili Wu plastic ceramics 114 Tutorial How to conduct experience prototyping 116 Tutorial How to do quick-and-dirty prototyping 118 6 TESTING Scenario testing 121 Usertrialrils 122 Materialtesting 126 Safety testing 128 Case Study MINI E all-electric car 130 Case Study Berghaus Limpet system 132 Case Study Building a test rig 134 Tutorial How to run a great user trial 136 7 EVALUATION & SELECTION Choosing the right methods 139 Checklists 140 External decision making 141 Intuition 142 Crowdsourcing 144 Product champions 145 Matrix evaluation 146 Case Study Seren downloadable service design 148 Case Study Land Rover DC100 Defender 150 Tutorial How to conduct a matrix evaluation 152 Tutorial How to write a checklist (PDS) 154 8 COMMUNICATING Preparing a presentation 157 Ten lips far a great presentation 158 Report creation 160 Presentation visuals and models 162 Presentation guidelines 162 Engaging the public 164 Case Study AMO/Rem Koolhaas Roadmap 2050 project 166 Case Study Konstantin Grcic, Serpentine Gallery 168 Tutorial How to create a great research presentation 170 Tutorial How to create a great research report 172 Summary 176 Glossary 178 Resources 181 Index 184 Picture credits 191 Acknowledaments 192
600			_944043
700			_aRodgers, Paul _944044
890			_aUK
891			_aGENERAL
942			_2ddc
999			_c39517 _d39517