| 000 | 01178nam a2200157Ia 4500 | ||
|---|---|---|---|
| 020 | _a067099944X | ||
| 082 |
_a745.4442 _bBIJ |
||
| 100 |
_aBijapurkar, Rama _93755 |
||
| 245 |
_aWe are like that only : understanding the logic of consumer India _hBook |
||
| 260 |
_aNew Delhi _bPenguin Books India (P) Ltd. _c2007 |
||
| 300 | _axvii,281p. | ||
| 500 | _aCONTENTS Foreword by C.K. Prahalad ix Preface xii Acknowledgements, xv 1 made for India 1 2 the mixed messages from Consumer India 13 3 why bother with Consumer India? 31 4 understanding Consumer India's demand structure55 5 just how much purchasing power does Consumer India actually have? 81 6 schizophrenic India 107 7 demographic, psychographic and social determinants of consumption 127 8 how to read and predict change in Consumer India 153 9 cultural foundations of Consumer India 173 10 young India, woman India: a closer look 193 11rural Consumer India 221 12 understanding the 'bottom of the pyramid Consumer India 237 13 winning in the Indian market 253 Afterword by N.R. Narayana Murthy 271 Bibliography 275 Index 277 | ||
| 600 | _944360 | ||
| 890 | _aIndia | ||
| 942 | _2ddc | ||
| 999 |
_c37259 _d37259 |
||