000 00388nam a2200145Ia 4500
020 _a8172400829
082 _a658.8
_bKHU
100 _aKhurana, Rakesh
245 _aStrategic marketing management : concepts and cases an Indian context.
260 _aNew Delhi
_bGlobal Business Press
300 _axi,257p.
700 _aRavichandran, A. N.
890 _aIndia
999 _c32154
_d32154
650 _aEntwicklungsländer
_aMarketing--Management
_aStrategic planning