000			00827nam a2200157Ia 4500
020			_a9380228457
082			_a658.8 _bMIS
100			_aMishra, Pundrik
245			_aSales management : keys to effective sales
260			_aNew Delhi _bGlobal India Publications Pvt. Ltd. _c2009
300			_avi,302p.
500			_aCONTENTS Preface v 1. Sales Management : An Introduction 1 2. The Importance of Sales Promotion 9 3. The Global Dimension of Sales Promotion 51 4. Key Promotional Concepts and Thinkers 67 5. Communication Strategy 115 6. Managing Sales and Promotion Work 169 7. Current Trends in Sales 189 8. Management of Direct Sales and Marketing 223 9. Scope and Nature of Sales Management 243 10. Personal Selling 259 Bibliography 295 Index 301
890			_aIndia
891			_aMTM
999			_c29761 _d29761