000			00896nam a2200145Ia 4500
082			_a658.8 _bPOC
100			_aPocha, Fehangir S. Ed.
245			_aMarketing whitebook 2009-2010
260			_aNew delhi _bBusiness world
300			_a430p.
500			_aCONTENTS Editor's letter ..8 Acknowledgements ..10 Section 1 - How India earns, spends and saves .. 33 Urban versus rural households ..38 Education and earnings ..78 Income and landholding patterns ..82 Income distribution by households .. 84 Impact of income on expenditure ..87 Routine and non-routine expenditure ..98 Financial vulnerability and consumer decision-making ..106 Saving patterns of households ..108 Households' perceptions about financial security .. 118 Profile of investors ..122 Households' investment
890			_aIndia
891			_aSchool of Building Science & Technology, CEPT Uni.
999			_c22205 _d22205