000			00894nam a2200169Ia 4500
020			_a8171394132
082			_a658.8020285 _bNAY
100			_aNayak, Akshayakumar
245			_aInternet marketing
260			_aNew Delhi _bJnanada Prakashan _c2010
300			_avii,317p.
500			_aCONTENTS Foreword (v) 1. Introduction to Internet Marketing 1 2. Theories of Internet Marketing 17 3. Marketing on the Internet 72 4. Internet Marketing Standards 101 5. Online Marketing Strategies 131 6. Advertising and Marketing 171 7. The Idea of Internet Business 219 8. International Business and the Internet 227 9. Theory of Relationship Marketing 249 10. Internet and E-marketing Technology 265 11. Internet Integration in Business Marketing 278 Further Reading 306 Index 111
700			_aChiranjeev, Avinash
890			_aIndia
891			_aMTM
999			_c17504 _d17504