000 00966nam a2200181Ia 4500
020 _a159139130X
082 _a658.4063
_bAMA
100 _aAmabile, Teresa M. & others
_9916
245 _aHarvard business review on the innovative enterprise
_hBook
260 _aBoston
_bHarvard Business School Press
_c2003
300 _ax,195p.
440 _aHarvard business review paperback series
_939712
500 _aCreativity Under the Gun 1 TERESA M. AMABILE, CONSTANCE N. HADLEY, AND STEVEN J. KRAMEK Tough-Minded Ways to Get Innovative 27 ANDRALL E. PEARSON Breaking Out of the Innovation Box49 JOHN D. WOLPERT The Sputtering R&D Machine67 MARTHA CRAUMER Inspiring Innovation89 ELLEN PEEBLES The Discipline of Innovation 111 PETER F. DRUCKER Research That Reinvents the Corporation 129 JOHN SEELY BROWN Creativity Is Not Enough 155 THEODORE LEVITT About the Contributors 181 Index 185
600 _944454
890 _aIndia
891 _aFT
942 _2ddc
999 _c14137
_d14137