000			01176nam a2200169Ia 4500
020			_a8120342321
082			_a658.4012 _bBAR
100			_aBarney, Jay B.
245			_aGaining and sustaining competitve advantage
250			_aEd. 4
260			_aNew Delhi _bPHI Learning Pvt Ltd _c2011
300			_axv,495p.
500			_aCONTENTS Preface xi PART 1:The Logic of Strategic Analysis1 1 Introduction: What Is Strategy?1 2 Firm Performance and Competitive Advantage15 3 Evaluating Environmental Threats44 4 Evaluating Environmental Opportunities 76 5 Evaluating Firm Strengths and Weaknesses: The Resource-Based View115 PART 2: Business Strategies152 6 Cost Leadership152 7 Product Differentiation180 8 Flexibility: Real Options Analysis Under Risk and Uncertainty 216 9 Tacit Collusion: Cooperation to Reduce Competition246 PART 3: Corporate Strategies 271 10 Vertical Integration Strategies271 11 Diversification Strategies301 12 Implementing Corporate Diversification332 13 Strategic Alliances 363 14 Merger and Acquisition Strategies 391 15 International Strategies419 Bibliography 450 Index 481
890			_aIndia
891			_aMTM
999			_c12416 _d12416