000			01602nam a2200181Ia 4500
020			_a2940373825
082			_a741.6 _bAMB
100			_aAmbrose, Gavin
245			_aFundamentals of graphic design
260			_aSwitzerland _bAVA Publishing SA _c2009
300			_a192p.
440			_aAVA academia series
500			_aCONTENTS Contetns 4 How to get the most out of this book 6 Introduction 8 1 Graphic design as a discipline 10 What is graphic design? 12 What is a graphic designer? 14 Group structures and working methods 16 Graphic design today 22 2 Influences and creative elements 24 Graphic design: art or craft? 26 Industrialisation 28 Technology 32 Typography 38 Consumerism 44 Identity and branding 46 Social responsibility 56 Modernism and postmodernism 58 Nostalgia and rhetoric 64 Semiotics 66 Vernacular 70 3 The graphic design process 72 The brief 74 Articulating design 76 Sources of inspiration 78 Design as problem solving 80 Creative thinking 84 Wit and humour 86 Layers of meaning 90 Development and experimentation 92 Art direction 96 Prototyping 98 Commissioning art 102 4 Delivering the message 108 Print 110 Direct mail 116 Information design 118 Packaging 120 Screen design 122 Environmental design 126 5 Procuring work 138 Self-promotion 140 Portfolios 146 6 The production process 148 Basic tools 150 Specialist colour 156 File formats 160 Printfinishing 162 Appendix 177 Glossary 178 Index 190 Acknowledgements 192
700			_aHarris, Paul
890			_aSwitzerland
891			_aSchool of Interior Design, CEPT Uni.
999			_c12262 _d12262