000			01516nam a2200157Ia 4500
020			_a1422126099
082			_a658.8 _bUBE
100			_aUbel, Peter A.
245			_aFree market madness : why human nature is at odds with economics - and why it matters
260			_aBoston _bHarvard Business School Press _c2009
300			_axiv,257p.
500			_aCONTENTS Preface vii Acknowledgmentsxiii Part I: Maximizing Our Best Interests by Expanding Our Waistlines? ONE The Invisible Hand Meets the Unconscious Brain 3 TWO Is the Obesity Epidemic a Consequence of Rational Choices? 13 Part II: The Rise of Behavioral Economics and Soft Paternalism THREE Bank Tellers, Fighter Pilots, and the Limits of Rationality 33 FOUR Cashews, Coffee Mugs, and the Birth of Behavioral Economics 47 FIVE Kinder, Gentler Paternalism 65 Part III: Unconscious Appetites and Expanding Waistlines SIX Irrational Tastes and Bottomless Soup Bowls79 SEVEN Impulsive Behavior and the Battle Between Our Current and Future Selves 91 Part IV: Irrationality at Home, Office, and Hospital EIGHT Spacious Lawns and Long Commutes 115 NINE Risky Feelings and Cigarette Breaks129 TEN The Price of Life and the Cost of Health Care 151 ELEVEN Marketing and the Science of Persuasion 171 TWELVE Balancing Liberty and the Pursuit of Well-Being 191 THIRTEEN Can Government Combat Obesity Without Becoming a Nanny State? 205 Notes 227 Index 241 About the Author 257
890			_aUnited States
891			_aMTM
999			_c12127 _d12127
650			_aEconomic development _aFree enterprise _aHuman behavior
650			_aCartography
650			_aRemote sensing
650			_aThematische Kartografie
650			_aFernerkundung
650			_aIndien