000			00993nam a2200157Ia 4500
020			_a8129707292
082			_a658.421 _bSHA
100			_aShane, Scott A.
245			_aFinding fertile ground : identifying extraordinary opportunities for new ventures
260			_aDelhi _bDorling Kindersley (India) Pvt. Ltd. _c2005
300			_axxix,219,vp. CD-ROM
500			_aCONTENTS Acknowledgments xi Introduction xv Chapter 1:Selecting the Right Industry 1 Chapter 2:Identifying Valuable Opportunities 19 Chapter 3:Managing Technological Evolution 39 Chapter 4:Identifying and Satisfying Real Market Needs 63 Chapter 5:Understanding Customer Adoption 81 Chapter 6:Exploiting Established Company Weaknesses 101 Chapter 7:Managing Intellectual Property 125 Chapter 8:Appropriating the Returns to Innovation 147 Chapter 9:Choosing the Right Organizational Form 163 Chapter 10: Managing Risk and Uncertainty 177 Conclusions 199 Index 215
890			_aIndia
891			_aMTM
999			_c11639 _d11639