000			01130nam a2200157Ia 4500
020			_a8120337530
082			_a658.7 _bBOY
100			_aBoyer, Kenneth Karel & others
245			_aExtending the supply chain : how cutting-edge companies bridge the critical last mile into customer's homes
260			_aNew Delhi _bPHI Learning Pvt Ltd _c2009
300			_axviii,252p.
500			_aCONTENTS Foreword vii Preface xi Part 1 : Introduction 1 1 The great divide between customers and retailers 3 Part 2 : Strategies 25 2 Decoupled extended supply chains 27 3 Semi-exteneded supply chains 49 4 Fully extended supply chains 81 5 Centralized extended supply chains 107 Part 3 : Tranforming the Supply Chain 133 6 Strategy : meshing operational and marketing goals 135 7 Marketing : tapping customers' latent desires 155 8 Supply chain design : how to bridge the last mile 171 9 Information technology : facilitating learning and streamlining transactions The future of the extended supply chain 205 10 The future of the extended supply chain 231 Index 241
890			_aIndia
891			_aMTM
999			_c11279 _d11279