000			01143nam a2200157Ia 4500
020			_a1412923352
082			_a658.1 _bRAJ
100			_aRaj, Razaq and others
245			_aEvents management : an integrated and practical approach
260			_aNew Delhi,London etc _bSagar Pub. _c2009
300			_aiv,250p.
500			_aCONTENTS 1 Introduction 1 2 Types of events 10 3 Planning for festivals, conferences and events 24 4International and legal requirements for event organisers 37 5 Human resource management 50 6 Events tourism 68 7 The marketing process 82 8 Integrated marketing communications and public relations 105 9 Event sponsorship 123 10 The role of finance as a resource 135 11The importance of fundraising and other sources of finance 154 12 Costing and pricing strategies 167 13 Capital investment decisions 185 14 E\ ent logistics - an integrated approach 202 15Events production and equipment design 215 16Lights and associated equipment in common usage at venues and events 227 References240 Index 245
890			_aIndia
891			_aSchool of Planning, CEPT Uni.
999			_c11051 _d11051