CONTENTS 1 KNOW-HOW The Substance of Successful Leaders 1 2 THE FOUNDATION Positioning and Repositioning the Business to Make Money 25 3 BEFORE THE POINT TIPS Connecting the Dots by Pinpointing and Taking Action on Emerging Patterns of External Change 53 4 HERDING CATS Getting People to Work Together by Managing the Social System of Your Business 79 5 HOW LEADERS ARE MADE Judging, Selecting, and Developing Leaders 115 6 UNITY WITHOUT UNIFORMITY Molding a Team of Leaders 155 7 THE BUCK STARTS WITH YOU Determining and Setting the Right Goals 183 8 IT'S MONDAY MORNING-NOW WHAT? Setting Laser-Sharp Dominant Priorities213 9 IN THE COURT OF PUBLIC OPINION Dealing with Societal Forces Beyond the Market 241 LETTER TO A FUTURE LEADER 265 THE EIGHT KNOW-HOWS 273 ACKNOWLEDGMENTS 277 INDEX 281