CONTENTS List of Figures ix Glossary of Terms xi Corporate Social Responsibility Terms xi Strategy Terms xiv Foreword to the Second Edition xvii Mallen Baker Preface xxi Why Corporate Social Responsibility Matters xxi Corporate Social Responsibility xxii Plan of the Book xxvii The Strategic CSR Web Site: http://www.sagepub.com/StrategicCSR/ Notes and References xxix Acknowledgments xxxi PART I STRATEGIC CORPORATE SOCIAL RESPONSIBILITY 1 1. What Is CSR? 3 Corporate Social Responsibility 5 Corporate Strategy and CSR 8 The Evolution of CSR 9 The Culture and Context 13 A Moral Argument for CSR 14 A Rational Argument for CSR 16 An Economic Argument for CSR 18 Why Is CSR Important? 19 Why Is CSR Increasingly Relevant Today? 19 Growing Affluence 20 Ecological Sustainability 20 Globalization 20 The Free Flow of Information 20 Brands 22 Beyond Trends 22 Questions for Discussion and Review 22 Notes and References 23 2. Corporate Strategy: A Stakeholder Perspective 27 What Is Strategy? 27 Competing Strategy Perspectives 29 The Resources Perspective 29 Limitations of the Resources Perspective 30 The Industry Perspective 31 Limitations of the Industry Perspective 33 A Stakeholder Perspective 34 Prioritizing Stakeholders 36 The Integration of Strategy and CSR 38 Combining the Resources and Industry Perspectives 38 Integrating CSR 39 Strategic CSR 40 A CSR Perspective 40 Core Operations 42 A Stakeholder Perspective 42 Medium to Long Term 43 A Stakeholder Perspective in Action 47 Questions for Discussion and Review 48 Notes and References 48 3. How Much Does CSR Matter? 53 CSR: A Corporate Responsibility? 55 Milton Friedman Versus Charles Handy 55 CSR: A Stakeholder Responsibility? 57 Do Stakeholders Care? 58 Stakeholder Advocacy 61 Intention Versus Reality 63 The Walmart Conundrum 65 Is Walmart Good for Society? 66 Prices 68 Suppliers 69 Jobs 69 Competitors 70 Quality and Variety 71 Walmart Is No. 1 .. Today 71 Walmart and Sustainability 72 So How Much Does CSR Matter? 77 CSR in Implementation 7 Questions for Discussion and Review 79 Notes and References 80 4. The Strategic Context of CSR 85 CSR Through a Strategic Lens 86 Firm Strategy and the CSR Filter 87 Competencies 89 Strategy 89 Structure 91 The CSR Filter 91 A Firm's Environmental Context 92 The Five Driving Forces of CSR 94 CSR and Growing Affluence 94 CSR and Ecological Sustainability 96 CSR and Globalization 98 CSR and the Free Flow of Information 101 CSR and Brands 104 The Market for Social Responsibility 107 The CSR Price Premium 108 Greenwashing-Abuse of the Market for CSR 108 Strategic CSR 110 Implementing CSR 113 Questions for Discussion and Review 113 Notes and References 114 5. Implementation: The Integration of CSR Into Strategy and Culture 119 The CSR Threshold 119 Variation Among Companies 121 Variation Among Industries 123 Variation Among Cultures 124 CSR-An Integral Aspect of the Firm? 125 Implementation: Short to Medium Term 127 From the Top Down 127 CSR Officer 129 CSR Vision 130 Measurement and Rewards 131 CSR Audit and Report 132 Code of Conduct 135 CSR Ombudsman 136 Organizational Structure 136 Implementation: Medium to Long Term 137 Stakeholder Involvement 137 Manage the Message 138 Corporate Governance 138 Corporate Activism 139 Implementation: Building CSR Into the Organizational Culture 141 From a Strategic Perspective: Planning 141 From a Firm Perspective: Action 142 Questions for Discussion and Review 143 Notes and References 144 PART IICSR: ISSUES AND CASE STUDIES 149 Part II Structure Issues and Case Studies 6. Organizational Issues and Case Studies 155 7. Economic Issues and Case Studies 219 8. Societal Issues and Case Studies 303 Index Subject Index 389 Company Index 405 About the Authors 415