CONTENTS 1 Introduction of the study: 1 2 Research Proposal 2 2.1 Significance of the study: 2 2.2 Aim 2 2.3 Research Question 2 2.4 Objectives 3 2.5 Scope and Limitations 3 2.6 Analytical Framework and Methodology: 3 3 Literature Review 5 3.1 Understanding Real estate 5 3.2 Players in Real Estate: 6 3.3 Key Drivers of real estate 7 3.4 Markets: Macro and Micro Market 7 3.4.1 Markets: Property Types 8 3.4.2 Markets: Areas 9 3.4.3 Microeconomics: Urban Land and Location 9 3.4.4 Macroeconomics: Market growth and Dynamics 10 3.5 Impact of Local governments on real estate Markets: 11 3.6 Real Estate scenario in India: 12 3.7 Real estate market of the city: 13 4 Study Area 15 4.1 Introduction 15 4.2 Geographical Location of Lucknow 15 4.3 Administration Of the city 16 4.4 Demographic Profile 17 4.4.1 Decadal Population 17 4.5 Population Density 19 4.6 Migration Pattern in Lucknow 19 4.7 Economic Profile Of the city 20 4.7.1 Economic Base 20 4.8 Land Use and Spatial Growth Patterns 21 4.9 Housing Scenario 25 4.10 Housing Typology in Lucknow 26 4.10.1 Traditional Houses 26 4.10.2 Planned housing 27 4.10.3 Public Housing 27 4.10.4 Private Housing 28 4.10.5 Key Locations for Current and Future Housing Development 30 5 Data Collection & Analysis 31 5.1 Selection of Study Area 31 5.2 Submarket 1: Trans Gomti Region-Zone 3: Sitapur Road, Jankipuram and Extension 32 5.2.1 Growth Stimulators of Submarket 1 33 5.2.2 Amenities Provided in Various Projects in submarkets.1 34 5.2.3 Location of Projects from CBD . 35 5.2.4 Locations of Projects from Industries 35 5.2.5 Product Type 36 5.2.6 Price variation in the submarket 37 5.2.7 Size Variation in Sqft 37 5.2.8 Units Launched year wise 38 5.2.9 Number of Apartments and Plots vs. % Sold 38 5.3 Submarket 2: Central Lucknow: Hazratganj, Jopling Road, Gokhale Marg 39 5.3.1 Growth Stimulators of Submarket 2 40 5.3.2 Amenities Provided in Various Projects in submarkets.2 41 5.3.3 Location of Project from CBD 41 5.3.4 Location of Project from Industries 42 5.3.5 Product Type 43 5.3.6 Price Variation in the Submarket 44 5.3.7 Size Variation in Sqft 44 5.3.8 Units Launched Year Wise 45 5.3.9 Number of Apartments and Plots vs. % Sold 45 5.4 Submarket 3: Trans Gomti Region- Zone 4: Faizabad Road 46 5.4.1 Growth Stimulators of Submarket 3 47 5.4.2 Amenities Provided in Various Projects in submarkets 3 47 5.4.3 Location of Project from CBD 48 5.4.4 Location of Projects from Industries 49 5.4.5 Product Type 50 5.4.6 Price Variation 50 5.4.7 Size Variation for Different Products 50 5.4.8 Units Launched Year wise 51 5.4.9 Number of Apartments and Plots Launched Vs. % Sold 51 5.5 Submarket 4: Trans Gomti Region- Zone 4: Gomti Nagar Phase I, II and Extension, Sultanpur Road 51 5.5.1 Growth Stimulators of Submarket 4 53 5.5.2 Amenities Provided in Various Projects in submarkets.4 54 5.5.3 Location of Projects from CBD . 55 5.5.4 Location of Projects from IT City 55 5.5.5 Product Type 56 5.5.6 Price variation 57 5.5.7 Size Variation for Different Products 57 5.5.8 Units Launched Year Wise 58 5.5.9 Number of Apartments and Plots Vs. % sold 58 5.6 Submarket 5: Cis-Gomti Region-Zone 5: Raibareli road, Vrindavan Yojna, Ansal Golf City 59 5.6.1 Growth Stimulators of Submarket 5 60 5.6.2 Amenities Provided in Various Projects in submarkets.5 61 5.6.3 Location of Projects from CBD 62 5.6.4 Location of Projects from IT City 62 5.6.5 Product Type 63 5.6.6 Price Variation 64 5.6.7 Size Variation of Different Products 65 5.6.8 Units Launched Year Wise 65 5.6.9 Number of apartments and Plots Vs. %Sold 66 5.7 Submarket 6: Cis-Gomti Region Zone 5: Kanpur Road 66 5.7.1 Growth Stimulators of Submarket 6 68 5.7.2 Amenities Provided in Various Projects in submarkets.6 68 5.7.3 Location of Projects from CBD 69 5.7.4 Location of Projects from Industries 69 5.7.5 Product Type 70 5.7.6 Price Variation: 71 5.7.7 Size Variation of Different Products 72 5.7.8 Units Launched Year wise 72 5.7.9 Number of Apartments and Plots vs. % Sold 73 6 Overall Market Analysis 74 6.1 Analysis of Real Estate Residential Trends in Lucknow 74 6.2 Year Wise Projects Launched 77 6.3 Major Real estate developers in the city 77 6.4 Price variation in Different Submarkets 78 6.5 Product Type 80 6.6 Size variation of Different Product Types 80 6.7 Number of Units launched and % sold submarket wise 81 6.8 Average Capital Value Vs. % sold submarket wise 81 6.9 No. of Apartments and Plots vs. % Sold 82 6.10 Location Attractiveness Index 83 6.11 Ranking Parameters and Average Capital Values 84 6.12 Ranking Parameters and Number of Projects Launched 85 6.13 Ranking Parameters and Unsold Inventory 85 7 Conclusion 87 8 Bibliography 91