Contents
01 Design Thinking 3
What is graphic design, really?
Why is design so valuable?
The design process
02 Designing For Humanity 31
Empathy and experiences
Get curious about the why
The user and the designer
03 Expressive Typography 45
Designing from the inside out
How do you choose a typeface?
Read what I meant, not what I said
History and associations
04 Relationships Are Hard 63
Hierarchy and visual weight
Type meets image
Balancing tension
Making systems
05 Lay It All Out 93
The backbone of design
Breaking the rules
Visualizing data
06 The Whole 111
Gestalt and the theories of perception
Make people feel smart
Isomorphic correspondence
07 Emotional Design 127
Understanding color and mood
Visual fluidity
Define the story structure
08 Do Less 141
You don’t need a belt and suspenders
Designing with constraint
When you know you need to start over
09 Meaningful Experiences 149
More than a user and an interface
Experience the journey
Solving problems of the everyday
10 Activate The Senses 165
The memory of design
Let's get personal
Accessible design for all
Design for voice
11 Time And Space 179
Bringing it back to the third dimension
Creating anticipation
Breaking outside of rectangles
12 Make A Living 189
Yes, you should even charge your mother
Your responsibilities
Per hour or per project?
13 Design In Circles 203
User testing and critique
Delivery and follow-through
When is a design finished?
Designer Index 212
References 216
Index 220