INTRODUCTION.
FOUNDATION .11
01 Hello, My Name Is 12
02 Easy as ABC 14
03 Time Machine 16
04 One Line Logo 18
05 I'm Drawing a Blank 21
06 Mr. Blue 24
07 Gridlocked 27
08 Spray Paint Wars 29
09 Tragic Sans 32
10 Grungevetica 34
11 Future Penmanship 37
12 Strange Chemistry . 40
13 Three in One 42
14 10x10 44
EXECUTION 47
15 Sixty-Second Deadline 48
16 Hay, you Made That Up 50
17Free Association 52
18 I’m Feeling Realy, Realy lucky 55
19 It Sounds Better on Vinly 57
20 Storybook Ending 59
21 Dead Philosophers Rock 62
22 Opposites Attract 64
23 Book Report 66
24 He Shaves, She Shaves 69
25 Totally Cereal 72
26 Imaginary Film 75
27 Creature Feature 77
28 Ten-Second Film Festival 80
29 I've Got a Golden Ticket 82
30 Flapping in the Wind 85
31 Going to Seed 87
32 Sell Me a Bridge 89
33 Let's Take a Nap 91
i MATERIALITY 94
34 Type Face 95
35 Lick It Good 97
36 Never Tear Us Apart 99
37 Trompe L'Oh Wow 102
38 I Heart Plaid Candles . 105
39 Outdoor Wedding 107
40 Crane Promotion 110
41 Just My Prototype 113
42 Reduce, Reuse, Redecorate. 115
43 Printed and Sewn 117
44 Record Store Puppet Theater 119
INSTRUCTION 121
45 Robert Army Mail-Order Kit 122
46 Poster by Numbers 125
47 Seeping What Sticks 128
48 Check Me Out 130
49 The Game Of Sustainability 133
OBSERVATATION 136
50 Patience, Grasshopper 137
51 Tour de Home 140
52 Wacky Vendo 143
53 Excuse Me, I’m Lost 146
54 Thinking Outside the Wrist 149
INNOVATION 152
55 CD, LP, EP, DP 153
56 (Phone Americana 156
57 Biodegradable Backyard 158
58 Morels Less 160
59 Veni, Vidi, Vino . 163
60 E.V.O.O. to Go 166
61 TechnoYoga 168
62 I Think, Therefore I Shop 170
63 Ready When You Are 173
64 Let's Dish 175
65 Listen Up, Write It Off 178
INTERPRETATION - 181
66 I'd Buy That For a Dollar 182
67 What's in Store? 185
68 Urban Diapers 188
69 Out of Gamut 191
70 Future-Casting 194
71 This Is for Your Health 1l97
72 Paper, Plastic, Glass, Vapor. 199
73 Free Tibet Blog 202
74 Blinded by the Light 205
75 Touch Screen of Deaf Rock 208
76 Sniff Test 211
77 Can You Hear Me Now? 213
78 Bending Geography 216
79 What Do I Know? 219
80 Well, in My Book 221
ACKNOWLEDGMENTS 225
RESOURCES 226
EXERCISE INDEX 228