CONTENTS Abstract i Acknowledgements iii CONTENTS v List of tables vii List of abbreviations ix 1. INTRODUCTION: 1 1.1. Background to the Research: 1 1.2. Roof top Photo voltaic: 2 1.3. Roof top photovoltaic in Gujarat: 2 1.4. Problem Definition- What is demand side barrier? 4 1.5. Objective and Research Questions: 4 1.6. Research Hypothesis: 4 1.7. Scope and Limitations: 4 2. CONCEPTUAL FRAMEWORK: 7 3. INSIGHTS FROM EXISTING LITERATURE: 9 3.1. The Primary Taxonomy Of Barriers- 9 3.1.1. Table-1: Classification of barriers 10 3.2. Explanation Regarding Secondary the Barriers: 10 4. RESEARCH METHODOLOGY 13 4.1. Key Initial Methodological Choices: 13 4.1.1. Methodology flow chart: 13 4.2. Sampling: 13 4.3. Method for Data Collection:14 4.4. Methods for Data Analysis: 14 4.5. Validity and Reliability 15 5. KEY FINDINGS AND ANALYSIS 17 5.1. Main Findings 17 5.2. Observations: 18 5.2.1. Table-2 Key comments on barriers 20 5.3. Comprehensive analysis 22 6. CONCLUSIONS AND REFLECTIONS ..25 7. Appendix: 27 7.1. Appendix A :Bibliography of Relevant Literature 27 7.2. Appendix B : Questionnaire 29 7.3. Appendix C - Works Cited 33 7.4. Appendix D - Response Table: 34