CONTENTS PART 1 ENDINGS, NEW BEGINNINGS 1. A Future Awaiting Our Choices 3 2. How We Got into This Predicament14 3. Life Beyond the Bubble 33 4. New Thinking, New Choices 42 PART 2 THE FUTURE IS NOW 5. Never Doubt What One Person and a Small Group of Co-Conspirators Can Do 57 6. Aligning an industry68 7. Unconventional Allies : Coke and WWF Partner for Sustainable Water 77 PART 3 GETTING STARTED 8. Risks and Opportunities : The Business Rationale for Sustainability 101 9. Positioning for the Future and the Present 119 10. Getting People Engaged 140 11. Building Your Case for Change157 PART 4 SEEINGS SYSTEMS 12. The Tragedy and Opportunity of the Commons 168 13. Spaceship Earth 179 14. Seeing Our Choices 196 PART 5 COLLABORATINGS ACROSS BOUNDARIES 15. The Imperative to Collaborate227 16. Convening : Get the System in the Room 234 17. Seeing Reality Through Others Eyes 250 18. Building Shared Commitment 267 PART 6 FROM PROBLEM SOLVING TO CREATING 19. Innovation Inspired by Living Systems 285 20. Undershing Everyday Magic 292 21. You Don't Have to Have All the Answer 302 22. From Low-Hanging Fruit to New Strategic Possibilities 310 23. It's Not What the Vision is, It's What the Vision Does 324 24. Redesigning for the Future334 PART 7 THE FUTURE 25. The Future of the Corporation 348 26. The Future of Enterprise Variety 356 27. The Future of Leadership364 28. The Future of Our Relations374 29. The Future of Us 378 Appendix 382 Notes387 Index400