CONTENTS List of Maps IV List of Charts IV List of Figures V Executive Summary 1 1 INTRODUCTION 8 1.1 MUMBAI - THE CITY OF DREAMS 8 1.2 THE ENTERTAINMENT INDUSTRY IN INDIA 9 1.3 RESEARCH PROBLEM 13 1.4 RESEARCH OBJECTIVES 14 1.5 RESEARCH FRAMEWORK 14 1.6 SCOPE OF THE STUDY 17 1.7 LIMITATIONS OF THE STUDY 18 2 THE ENTERTAINMENT INDUSTRY: AN OVERVIEW 20 2.1 HISTORY OF CINEMA 20 2.2 HOLLYWOOD, LOS ANGELES, USA 20 2.3 OTHER COUNTRIES 24 3 THE EVOLUTION OF THE INDUSTRY 26 3.1 THE SILENT ERA 26 3.1.1 THE PERIOD 1896-1931 26 3.1.2 STRUCTURE AND FUNCTIONING 27 3.1.3 REGULATORY MECHANISM 30 3.2 THE GOLDEN ERA OF STUDIOS 31 3.2.1 THE PERIOD 1931-1944 31 3.2.2 STRUCTURE AND FUNCTIONING 32 3.2.3 REGULATORY MECHANISM 35 3.3 THE INDEPENDENTS ERA 36 3.3.1 THE PERIOD 1945-1990 36 3.3.2 STRUCTURE AND FUNCTIONING 37 3.3.3 REGULATORY MECHANISM 40 3.3.4 TELEVISION 41 3.4 THE CORPORATE ERA 42 3.4.1 THE PERIOD 1990-TILL DATE 42 3.4.2 CABLE TELEVISION 44 3.4.3 STRUCTURE AND FUNCTIONING 44 4 SPATIAL ANALYSIS 48 4.1 THE SPATIAL FUNCTIONING OF THE FILM INDUSTRY 48 4.2 MAPPING THE ENTERTAINMENT INDUSTRY IN MUMBAI 50 4.2.1 FILMING STUDIOS 50 4.2.2 FILMING LOCATIONS 55 4.2.3 RECORDING AND POST PRODUCTION STUDIOS 57 4.2.4 EQUIPMENT RENTALS 59 4.2.5 COSTUME DESIGNERS AND DRESS HIRERS 59 4.2.6 CASTING AGENCIES 59 4.2.7 GENERAL ENTERTAINMENT CHANNELS 63 4.2.8 ADVERTISING AGENCIES 63 4.3 THE SPATIAL CLUSTERS 66 4.3.1 BANDRA WEST 66 4.3.2 JUHU 66 4.3.3 ANDHERI WEST 68 4.4 ADVANTAGES OF CLUSTERING 70 4.5 THE GROWTH DRIVERS 73 5 FUTURE SCENARIO 77 5.1 GROWTH FORECAST OF THE INDUSTRY 77 5.2 URBAN PLANNING EFFORTS 78 5.3 ISSUES TO BE ADDRESSED 81 5.4 RECOMMENDATIONS 84 APPENDICES 88 APPENDIX 1 - QUESTIONNAIRE FOR STALWARTS IN THE ENTERTAINMENT INDUSTRY 88 APPENDIX 2 - QUESTIONNAIRE FOR PROFESSIONALS IN THE ENTERTAINMENT INDUSTRY 89 APPENDIX 3- LIST OF INTERVIEWS TAKEN 91 APPENDIX 4- LIST OF STUDIOS IN THE SILENT ERA (1896-1931) 91 APPENDIX 5 - LIST OF STUDIOS IN THE STUDIO ERA (1931-1944) 92 APPENDIX 6 - LIST OF STUDIOS IN THE INDEPENDENTS ERA (1945-1990) 92 APPENDIX 7 - SHOOTING FLOORS WHICH ARE 100FT X100 FT IN MUMBAI 93 APPENDIX 8 -LIST OF FILMING STUDIOS IN MUMBAI 93 APPENDIX 9 -LIST OF FILMING LOCATIONS IN MUMBAI 94 APPENDIX 10 -LIST OF POST PRODUCTION STUDIOS IN MUMBAI 94 APPENDIX 11 -LIST OF RECORDING AND DUBBING STUDIOS IN MUMBAI 95 APPENDIX 12 -LIST OF EQUIPMENT RENTALS IN MUMBAI 95 APPENDIX 13 -LIST OF COSTUME DESIGNERS AND DRESS HIRERS IN MUMBAI 96 APPENDIX 14 -LIST OF CASTING AGENCIES IN MUMBAI 96 APPENDIX 15 - MAJOR ADVERTISING AGENCIES IN MUMBAI 97 BIBLIOGRAPHY 99