CONTENTS FOREWORD by Dr. Stephen R. Covey xxiii THE ONE THING THAT CHANGES EVERYTHING 1 How trust affects the trajectory and outcome of our lives- both personally and professionally-and what we can do to change it. Nothing Is as Fast as the Speed of Trust 3 You Can Do Something About This 27 THE FIRST WAVE-SELF TRUST 41 THE PRINCIPLE OF CREDIBILITY Beyond ethics: Why personal credibility is the foundation of all trust and how to create it The 4 Cores of Credibility 43 Core 1-Integrity59 Are You Congruent? Core 2-Intent 73 What's Your Agenda? Core 3-Capabilities 91 Are You Relevant? Core 4-Results 109 What's Your Track Record? THE SECOND WAVE-RELATIONSHIP TRUST 125 THE PRINCIPLE OF BEHAVIOR How to behave yourself out of problems you've behaved yourself into The 13 Behaviors 127 Behavior #1: Talk Straight 136 Behavior #2: Demonstrate Respect 144 Behavior #3: Create Transparency 152 Behavior #4: Right Wrongs 158 Behavior #5: Show Loyalty 165 Behavior #6: Deliver Results 172 Behavior #7: Get Better 177 Behavior #8: Confront Reality 185 Behavior #9: Clarify Expectations 192 Behavior #10: Practice Accountability 200 Behavior #11: Listen First 208 Behavior #12: Keep Commitments 215 Behavior #13: Extend Trust 222 Creating an Action Plan 230 THE THIRD, FOURTH, AND FIFTH WAVES- 233 STAKEHOLDER TRUST How to increase speed, lower cost, and maximize the influence of your organization. The Third Wave-Organizational Trust 236 The Principle of Alignment The Fourth Wave-Market Trust 261 The Principle of Reputation The Fifth Wave-Societal Trust 272 The Principle of Contribution . INSPIRING TRUST 285 How to extend Smart Trust, restore trust, and take the exponential leap of faith that makes all the difference .. . and why not extending trust is the greatest risk of all Extending Smart Trust 287 Restoring Trust When It Has Been Lost 300 A Propensity to Trust 316 NOTES AND REFERENCES 325 INDEX 339