Rural marketing : challenges and opportunities

By:

Jha, Kamlesh Kumar

Material type: Text

TextPublication details: Jaipur ABD Pubs. 2009Description: v,320pISBN:

8183762077

DDC classification:

338.1 JHA

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Planning	338.1 JHA	Available	Status:Catalogued;Bill No:6836		005001

Total holds: 0

CONTENTS Prefacev 1. Rural Industrialisation 1 2. Marketing the Products of Rural Industries 45 3. Strategies for Rural Marketing83 4. Social Marketing Strategies 91 5. Media for Rural Marketing99 6. Growth of Indian Rural Market 131 7. Tapping India's Rural Market145 8. E-Marketing in Rural India155 9. Implications of Rural Market Development165 10. Evaluating a Rural Enterprise189 11. Agricultural Markets and Rural Poor 199 12. Rural-Urban Linkages 229 13. Financing for Rural Industrialisation257 14. Rural Enterpreneurship 269 15. Rural Poverty and Agricultural Innovation Policies293 Bibliography 317 Index 319

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