CONTENT : Acknowledgements ix Preface xi 1 Supply chains are the business 1 Why not abandon conventional wisdom and discover the customer? 2 Customer conversations 30 All pathways lead to customers 3 Implementing a multiple supply chain alignment strategy 67 Working with people to deliver the required responsiveness 4 Leading from the front 95 Convening customer insight into successful implementation 5 Continuous replenishment supply chains 111 Where relationships matter most 6 Lean supply chains 135 Focusing on efficiency and lowest cost-to-serve 1 Agile supply chains 157 Where quick response is paramount 8 Fully flexible supply chains ' 179 Where nothing is impossible 9 New business models for new supply chains 198 The miracle of 'embedded alignment' 10 Delivering living supply chains 233 A bridge to the future A final word 257 Appendices 259 Notes 313 Select bibliography 323 Index 327