CONTENTS: List of Figures vii List of Tables viii About the Authors ix Introduction 1 Robert Galavan, John Murray, and Costas Markides Part I. Understand your Situation 1 The Economics of Global Competition: Implications for Business 13 Dermot McAleese and Gerard O'Brien 2 From Customer Understanding to Strategy Innovation: Practical Tools to Establish Competitive Positioning 38 Cliff Bowman and Richard Schoenberg 3 And the Winner Takes it All? Necessary Conditions and Entry Strategies in Winner-Take-All Market 57 Rita Gunther McGrath 4 Understanding the Financial Footprint of Strategy 69 William C. Lawler 5 HR Dreams: Where Human Resource Management is Headed to Deliver Value 97 Dave Ulrich 6 Services, Counsel, and Values: Managing Strategically in the Public Sector 111 J. A. Murray Part II. Develop your Options 7 The Rising Costs of Offering Valueless Propositions in a Connected World 131 Sean Meehan and Willem Smit 8Managing the Evolving Global Production Network 149 Kasra Ferdows 9From Lines to Loops: An Iterative Approach to Strategy 163 Donald Sull 10Opening up Strategic Space through Discontinuous Innovation 184 John Bessant 11How to Create the Industries of the Twenty-First Century 203 Costas Markides Part III. Lead the Change 12Leading in the Knowledge Economy 223 Rob Coffee and Gareth Jones 13The Leader's Prison 242 Robert Galavan and John Cullen 14Nurturing Innovation Hot Spots 254 Lynda Gratton 15The Contrasting Faces of the Chairman of the Board 270 Nada K. Kakabadse, Andrew P. Kakabadse, and Linda Lee-Davies 16The Leader as Negotiator 281 Kathleen Reardon and Andrew McLaughlin 17Gaining Strategic Advantage through Talent Management 297 Jay A. Conger Index 309