Steve jobs way : ileadership for a new generation Book

By:

Elliot, Jay

Contributor(s):

Simon, William L

Material type: Text

TextPublication details: Bombay,Ahmedabad etc Jaico Pub. House 2011Description: xv,259pISBN:

8179927687

Subject(s):

DDC classification:

745.4092 ELL

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	745.4092 ELL	Available	Status:Catalogued;Bill No:139		008603

Total holds: 0

CONTENTS Author's Note ix Prologue xi PART IProduct Czar 1 Passion for the Product 3 2 Success Is in the Details 19 PART II Talent Rules 3 Teaming: Pirates! Not the Navy 39 4 Tapping Talent 59 5 Rewards for the Pirates 79 PART III Team Sports 6 The Product-Driven Organization 93 7 Maintaining Momentum 117 8 Recovery 141 9 Holistic Product Development 155 10 Evangelizing Innovation 175 PART IV Becoming Cool: A Different View of Selling 11 The Door Opener: Branding 195 12 Riding the Retail Juggernaut 203 13 Achieving the Definition of Cool: 215 There's an App for That PART V On Becoming Stevian 235 14 In His Footsteps 245 A Letter to Steve Acknowledgments Notes

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