Contents Preface ix List of Contributors xiii 1. Developing Agribusiness Strategies for Bangladesh - An Analysis Muhammad Mahboob All & Anisul M. Islam 1 2.Economic Implication of Mahatma Gandhi National Rural Employment Act (MGNREGA) on life of Rural People Alka Munjal, Pradeep Narwal & Anil Kumar 33 3. Women in the Entrepreneurial World Gagandeep Banga & Babita Kumar 44 4. Contract Farming: A Boon to Rural Agricultural Economy of India Nannapaneni Chandra Sekhara Rao & Bandaru SrinivasaRao 63 5. Problems and Prospects of Poultry Industry in India Nannapaneni Chandra Sekhara Rao & Bandaru SrinivasaRao 78 6. Women Entrepreneurs in India: A Retrospect Dharen Kumar Pandey 94 7. Research in Entrepreneur ship: Doctoral Dissertations in India during 2000-2008 Ganapathi Batthini 104 8.Generation of Rural Employment in Indian Beedi Industry Gin's/7 Kumar Painoli 122 9. Entrepreneurship Development Among Ginger Cultivators in Nagaland Kaushal Kumar Jha 137 10.The Development of Entrepreneurship in Indian Rural Areas Nidhi Thakur, Neetu Dubey Gupta & Sapna Bhave 149 11.Need For An Hour: Customer Relationship Management (CRM) Practices and Performance in Agribusiness Firms R.K.Bhardwaj, Shilpa Singhal & Aditi Bhardwaj 161 12.Dairying-A Potential Tool for Rural Entrepreneurship Ra/esh Kumar, B, P. Singh, Sandeep .Kaswan 180 13. Agriculture Supply Chain Management through Rural-Urban Haats Relationship Shikha Gupta & Alok Agarwal 190 14. Agri-Tourism-Pure Holidayism Practice: For Agri Entrepreneurship Development and Management Smita Kulkarni, Varsha S, Sukhadeve, Parikshit Shingrup 200 15. A Study on Job Satisfaction at Swakrushi Women's Co-Operative Dairy- Mulukanoor Chikati Srinu, Madishetti Nagaraju, Sapavat Sunder 213 16. Women Entrepreneurship Development and its Impact on Rural Economy-A Case Study T.V.Ramana, D. Satyanarayana 229 17. Rural Entrepreneurship Development through Mass Media and Emerging Technologies Mitali Tiwari, Archana Singh 239 18.Obstacles and Opportunities before Rural Enterprises in India: An Analytical Study Vasanthakumari.P. 256 19. Entrepreneurship Development in Rural Areas Veena Panjtvani 273