CONTENTS 1 THE JOURNEY SO FAR 6 1.1 Back ground of the Industry 7 Research questions 9 Aim 10 Objective 10 Scope and Limitations 11 Methodology 11 Disposition 13 2 HOTEL REAL ESTATE DEFINITION AND MAIN THEORETICAL ASPECTS 15 2.1 Definition 16 2.2 Classification of Hotel Real Estate 16 Travel and Tourism Industry 19 Definition 19 2.3 Hotel development process 20 2.4. Uniqueness of Hotel Real Estate Sector 22 2.5. Competitive Landscape 23 2.6 International scenario of Hospitality industry 25 2.7 Current scenario of Indian Hotel Industry 28 2.8 Phase of Indian Hospitality Industry 32 3 NATURE OF HOTEL INDUSTRY BUSINESS 36 3.1 Macro demand by segments 37 3.1.1 Business travel 37 3.1.2 Meeting and Group Travel 38 3.1.3 Leisure traveler 38 3.2 Physical Feasibility 39 3.2.1 Site characteristics 40 3.2.2 Location Characteristics 40 3.2.3 Environmental Factors 41 3.3. Hotel property ownership and management 41 3.3.1 Owner and Operator 42 3.3.2 Lease Contract 42 3.3.3 Hotel Management Contract 43 3.3.4 Hotel Franchising 43 3.4 Hotel Development Cost 43 4 ECONOMIC OVERVIEW OF GUJARAT 45 4.1. Economic Growth 46 4.2 Tourism industry 48 4.2.1Share of State GDP 48 4.2.2 Employment Generation 48 4.2.3 Trend in Tourist arrivals 49 4.2.4Tourists Segment by Interest 49 4.3 Selection criteria for the case study 50 5 A CASE OF SURAT 51 5.1 Introduction to city 52 5.2 Macro Trends 54 5.2.1 Composition and Contribution 54 5.2.2 Surat Real estate Market 55 5.2.3 Tourism trend 57 5.2.4 Characteristic and Trends in hotel supply 59 5.2.5. Demand Supply Gap Analysis 63 5.2.5 Forecasting Demand Supply Gap 64 5.2.6 Location analysis 67 5.2.6.1 Major developed or developing corridor in the city 69 5.2.6.2 MATRIX ANAYLIS - OVER ALL COMPARISION 73 5.2.7 Project viability Analysis 81 5.2.8 Developers Prespective 83 Barriers to Investment 84 5.2.9 SWOT ANALYSIS 86 List of Figures 87 List of Tables 87 BIBLOGRAPHY 88 ANNEXTURE 89 A HOTEL SURVEY & QUESTIONNAIRE ------SURAT 89 B SURVEYED HOTEL LIST - -by south Gujarat Hotel & Restaurant Association 91