Contents
Introduction 6
Chapter 1 What is Color? 8
Apparent Color The Properties of Color
Chapter 2 Color Theory 14
History of Color Theory
Color Harmony
Chapter 3 Color Meanings 24
Color Index
Chapter 4 10 Rules of Color 32
Convey Information 34
Color Harmony 40
Attract Attention 46
Context 52
Experimentation 58
See Color Differently 64
Mnemonic Value 70
Composition 76
Standardized 82
Color Systems
Understand 88
Limitations
Chapter 5 Color Systems 94
Color Systems 96
Trends and Forecasting
Color Systems in Art and Design History 98
Inspirations for Palettes 102
Eleven Color Systems 104
Chapter 6 Color Talk 126
Chapter 7 Case Studies 134
Sean Adams Los Angeles, USA 136
Brand New School Santa Monica New York, USA 144
Chimera Design St. Kilda, Australia 148
Dynamo Dublin, Ireland 152
Stillhart Konzept Zurich, Switzerland 158
Green Dragon Office Los Angeles, USA 162
Johnson banks London, UK 166
Uwe Loesch Erkath, Germany 172
Lorenc & Yoo Design Atlanta, USA 176
Glossary 236
LUST The Hague, Netherlands 180
Methodologie, Inc. Seattle, USA 184
Morla Design San Francisco, USA 188
Collins New York San Francisco, USA 194
Pentagram London, UK 202
Segura Inc. Chicago, USA 208
Steinbranding Buenos Aires, Argentina 212
Volume Inc. San Francisco, USA 218
Gallery 226
Glossary 236
Index 238
Bibliography Web Resources 239
About the Author 240