Contents
Foreword 7
Preface 11
1. Background
A brief history of type design 17
The origins of typographic terminology 20
Type measurement 22
Roman type 24
The anatomy of letterforms 26
Why some typefaces look bigger 28
Type families 30
2. Setting Headlines and Display Type
Selecting a typeface 34
Headlines and display type 36
Shape 38
Hanging punctuation 40
Visual centring 42
Title, or 'i' and 'j' dot 44
Ink traps 46
3. Text Setting
Selecting a typeface 50
Leading 54
Size to measure 56
Kerning 58
Figures 60
Letter spacing 62
Colour 64
Legibility and readability 68
Shape 70
Alignment 72
Indicating paragraphs 80
Numbers in text 86
Emphasis in text 88
Hanging punctuation 90
Clash 92
Hyphenation 94
Widows and orphans 96
Apostrophes and quotation marks 98
Ligatures 100
Ampersands 104
Diphthongs 106
Raised or drop capitals 108
Capitals and small capitals 112
Scripts 116
Parentheses 118
Email addresses 120
Three rules 122
Titling typefaces 124
Reader's marks 126
Glossary of Terms 129
Bibliography 139
Directory 143
Index 149