Visual identities Tr. by Pierre Van Osselaer and Alec McHoul

By:

Floch, Jean Marie

Publication details: New York Continuum Pub. 2000Description: vii,179pISBN:

9780826447395

DDC classification:

741.601 FLO

Contents:

Contents Acknowledgements vi Introduction: from design to 'bricolage' 1 1. Waterman and its doubles 9 2. IBM and Apple's logo-centrism 33 3. Michel Bras: telling how tastes talk 63 4. Chanel changing: the total look 85 5. Epicurean Habitats 116 6. Opinel: intelligence at knifepoint 145 References 172 Index 175

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library General	General	741.601 FLO	Available		025590

Total holds: 0

Contents
Acknowledgements vi
Introduction: from design to 'bricolage' 1
1. Waterman and its doubles 9
2. IBM and Apple's logo-centrism 33
3. Michel Bras: telling how tastes talk 63
4. Chanel changing: the total look 85
5. Epicurean Habitats 116
6. Opinel: intelligence at knifepoint 145
References 172
Index 175

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