Contents
CMF Design
1.Introduction to CMF Design 1
What is CMF Design? 12
The Industry 13
The CMF Design Professional 14
Q&A with Suzette Henry 18
2 Emotional Context
Perceived Value 22
Culture 23
Evocative Nature 25
Visual Design Languages 26
3 Functional Context
Target Consumers 30
Physical Environment 30
Product Categories 32
Time to Market 33
Marketplace 35
4 CMF Creation
Step 1: Information Gathering 38
Step 2: Establishing a Narrative 41
Step 3: Creating a CMF Strategy 47
Step 4: Understanding Part Break Up 52
Step 5: Creating CMF Palettes 57
Step 6: CM F Development 62
COLOUR DESIGN
5 Functional Attributes of Colours
Colour Affinity 68
Darks and Lights 69
Quiet and Loud 71
Colour Conventions 73
Brands and Colours 75
Colour Measuring Tools 78
6 Culture and Context of Colours
Black, Perilous Juice 84
White, Filling Goodness 86
Red, Pippin' Hot Ice 88
Orange, Clever Snap 90
Yellow, Don't Worry, Be Corny 92
Green, Lucky Lick 94
Blue, Keep it Cool 96
Purple, Beat the Boost 98
Silver, Intergalactic Mind 100
Gold, Flamboyant Reward 102
Material Design
7. Materials First
Material Combination Strategies 108
8 Material Design Based on Sustainability
Case study: Sustainable Materials Design with the BMWi Series 114
Q&A with Sandy McGill 120
9 Material Design Based on Manufacturing Process
Case study: Machined Aluminium with Neal Feay 126
10 Surface Design Based on Product Strategy
Case study: Merging Surface Design and Product Strategy 136
FINISH DESIGN
11Sensorial Finishes
Elevating Value 142
12 Functional Finishes
Q&A with Nancy Holman 146
Metals 150
Plastics 166
Textiles 174
Leather 180
Wood 188
Glass 194
Coatings 198