Contents
Undertaking i
Acknowledgments v
Abstract vii
Table of contents ix
List of figures xiii
List of Graphs 15
1 INTRODUCTION 17
1.1 Study Background 17
1.2 Relevance of the Study 17
1.3 Problem Statement 18
1.4 Aim 18
1.5 Objectives 19
1.6 Scope 20
1.7 Limitation 20
1.8 Methodology 20
2 LITERATURE REVIEW 23
2.1 Responsible tourism - Case of Kumarakom 23
2.2 Controlled Tourism Policy of Bhutan 25
2.3 Case Study of Nepal 26
2.4 Pahawang Island in Indonesia 26
2.5 Kerala Tourism 27
2.6 Responsible Tourism of Kerala 28
2.7 Challenges in homestays post pandemic 29
2.8 Sustainable Coastal Tourism Development for Varkala, Kerala 30
2.9 Destination Branding and Internal Stakeholder in Kerala Tourism 31
2.10 Stakeholder analysis for wellness tourism branding in Kerala, India 32
2.11 Macao - A case of Cultural tourism 33
2.12 The case of Kudumbashree, Kerala 33
3 TOURISM SCENARIO OF KERALA 35
3.1 Scenario of Tourism in Kerala 35
3.1.1 Kerala Tourism Policy - Introduction 37
3.1.2 The Kerala Tourism Policy 37
3.1.3 Mission 38
3.1.4 Objectives 38
3.1.5 Responsible Tourism (RT) 38
3.2 Coastal Zone Regulations 39
3.3 Tourism Vision 2025 39
3.4 Grihasthali 40
3.5 Agencies Involved 40
3.5.1 District Tourism Promotion Councils 41
3.5.2 Department of Tourism, Kerala 41
3.5.3 Vision Varkala – VIVID 41
4 INTRODUCTION TO THE CITY 47
4.1 The Coastal City - Introduction 47
4.2 Varkala - Demographics 50
4.3 Varkala -The Timeline of City evolution 52
4.4 Varkala – Introduction to Site Selection 53
5 TYPES OF TOURIST ACCOMMODATION 57
5.1 The Survey By RITES 57
5.2 Long & Short-Term Stay for Tourist Accommodation 57
5.3 Homestays 60
5.3.1 Condition in Varkala 64
5.4 Lodging Facilities 65
5.5 Resorts and Hotels 67
5.6 Rental Accommodations- Analysis from Varkala 68
5.7 C - Form 68
6 STAKEHOLDERS 71
6.1 The Stakeholder Identification 71
6.2 The Demand Side 73
6.2.1 Analysis for Accommodation from Demand Side Of Stakeholders 74
6.3 Supply Side 75
6.3.2 Analysis for Accommodation from Supply Side Stakeholders ..78 7 KEY FINDINGS AND ANALYSIS 79
7.1 Survey Analysis 79
7.2 Key Findings 84
8 Recommendations 89
8.1 Central Government 89
8.2 State Government 89
8.3 Local Body 91
8.4 Unbuilt to Built Scale 92
9 CONCLUSION 95
References 97
Appendix 1: Kerala Tourism – Policy and Guidelines 99
Agencies Involved - Kerala Tourism Department 107
Appendix 2: CRZ Rules 109
Appendix 3: Questionnaire 111