CONTENTS
Behind Design Issues v
Introduction vii
1 Designers: Branding the World 1
Keeping Promises: The Impact of Brands on Society/Part One I DK Holland 3
Keeping Promises: The Impact of Brands on Society/Part Two I DK Holland 13
Your Education Is Brought to You by Our Sponsors: Advertising, Marketing, and Corporate Sponsorship in America's Public Schools I C. Mccarron 27
Branding: A Uniquely American Phenomenon IV. Vienne 39
Thoughts on Identity at the Century's End I E. Lupton 43
Protecting Corporate Identity I H. Dubberly 49
Identity Imperatives for the Information Age I P. M. Durbrow 55
II Critical Design 61
What's Bad about Good Design V. Vienne 63
The Written Word: The Designer as Executor, Agent, and Provocateur I W. Drenttel 67
Toward a New Ecology I T. Viemeister 73
Is Functionalism Functional? The Relationship Between Function and Purity I J. V. and P. Good 83
The Current State of Our Currency I J.P. Williams 93
The State of Our Ballot I J. P. Williams 97
You Eat the Soup I C. Holland 101
Ill We Struggle to Do the Right Thing 105
Confessions of a Closet Situationist I V. Vienne 107
First Things First: A Second Look I C. Mccarron 113
Step One: Put Money Where Mouth is I D. Sterling 125
Crisis as Opportunity: Creating Revolutionary Thinking I M. Macnab 133
How to Become Famous I M. Bierut 141
IV Design Looks at Itself 145
A Few Reasons We're All Doing Worse Work I S. Kernan 147
Two Scripts I S. Kernan 155
Designers and Visibility: Design-Not Biology-Is Destiny V. Vienne 163
(Thinking About Communication) I J. Bielenberg 171
V Design in Context 177
Blowing Up the Museum I C. Holland 179
Postindustrial Postliteracy:Thoughts Inspired by an Evening of Communication I D.L. Goines 185
Where Ideas Come From I D.L. Goines 189
Please Pass the Effigy: Animation and Storytelling in Packaging I M. Fox 197
Beauty I D.L. Goines 203
Design in a Time of Weird, Wild Change I L. Keeley 209
None of My Business I M. Cronan 215
Mirror Mirror . . - I P. Laundy 219
What's After World Domination? I T. Viemeister 227
Express Yourself: It's Later than You Think I B. Holland 233
Index 241